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Designing brand identities that help clients to connect with their audience and to form meaningful relationships. Based on strategic goals and driven by strong ideas, I work on brand identities that stand out, because they are both compelling and authentic.


Starting from a strategic foundation, I design with a focus on clarity of communication. The core of a strong brand identity is that it is authentic, striking and will work in a lot of circumstances. Because of that, I strive towards creating systems that are relatable, memorable and flexible enough to work within a wide range of uses.

I also publish a weekly newsletter called Thinking Design on the importance of critical and strategic thinking in the design process.