Designing brand identities that help clients to connect with their audience and to form meaningful relationships. Based on strategic goals and driven by strong ideas,
I work on brand identities that stand out, because they are both compelling and authentic.
Starting from a strategic foundation, I design with a focus on clarity of communication. The core of a strong brand identity is that it is authentic, striking and will work in a lot of circumstances. Because of that, I strive towards creating systems that are relatable, memorable and flexible enough to work within a wide range of uses.
I also publish a weekly newsletter called Thinking Design on the importance of critical and strategic thinking in the design process.
Learn to use critical thinking to make your work as a designer more impactful and valuable – both for your clients and yourself. Fresh articles delivered every Wednesday.